# identity.md

## Organization Overview
- **Company Name:** Lectric eBikes®
- **Mission:** To provide carefree fun through a wide variety of electric bike models and accessories, creating fun, foldable, and affordable adventures for every rider, including class 3 capabilities, pedal assist, and throttle options.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** The Lectric story began in Lakeville, Minnesota. Date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Levi (Co-founder): Possesses a background in business entrepreneurship and leadership from Grand Canyon University.
    - Robby (Co-founder): Holds a B.S. in Mechanical Engineering.
    - Relevant link: [About Us](https://lectricebikes.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on creating accessible, fun, and affordable adventures for every rider, emphasizing enjoyment and value.

## Operations & Structure
- **Business Model and Operational Approach:** Designs and sells a variety of electric bike models and accessories, emphasizing fun, foldability, affordability, and diverse capabilities (class 3, pedal assist, throttle).
- **Location(s) and Geographic Presence:** Founded in Lakeville, Minnesota. Co-founder Levi pursued higher education in Arizona, suggesting a potential operational presence or influence in that region.
- **Key Partnerships and Affiliations:** Details forthcoming.